Design apprentices were tasked with picking out shoes for members of award winning Kenyan boy band Le Band at the factory outlet of Bata Kenya in Limuru. The objective of this challenge was to guide the designers onwhatittakestosellashoeataBatastore.The designers had to select shoes that fit each band member’s personality and style and make a sale. Byrecommendingshoesandlearningvariouscustomer preferences, designers gained key insight about the commercial aspect of Fashion Business.
Work with a select number of designers (five) to design an affordable shoe or collection for Bata Kenya to be produced in
our Limuru factory using existing equipment.
Invite the designers for a factory visit and product development review to understand our production processes.
Designers can include an aspect of technology in the shoes designed. The designers then presented their concepts and prototype shoes to a Bata panel of judges who graded their work, determining the winner.
Directors of Design schools from the University of Nairobi and the Technical University of Kenya were contacted by the PD Manager to propose names of their current students in undergraduate design courses and emerging designers who completed undergraduate design courses not more than 9 years before, with priority given to Textile, Fashion and Product designers. From the list provided designers were contacted on phone to confirm if they were interested in taking part in the competition; 10thMay 2017-list narrowed down to 9 designers. 12thMay 2017-Designers present portfolios in Bata Limuru and selection narrowed down to 4 designers.